Craft compelling brand messages and communicate them with impact.

Navigate the path to success
with strategic marketing guidance.

My services

Alexandra Zieger stands in sunlight before a historic building, wearing a beige blazer. She looks confidently into the camera, hands casually in her pockets and a subtle smile on her face.

Benedikt Haushofer

A clear marketing roadmap
– no more headaches.

I support companies in defining their core messages with clarity
and targeting their customers effectively through the right marketing channels.

The marketing landscape is in constant, rapid evolution. With a flood of advertising options, it’s increasingly challenging to stay on top of things and focus on the most impactful strategies. This often results in marketing budgets being used inefficiently, with minimal results. Companies frequently lack a clear plan for their marketing activities, and resources for continuous, creative executions are often limited. As a consequence, despite all efforts, many miss the opportunity to truly connect with their ideal customers.

Alexandra Zieger and her dog Anton pose in sunlight in front of a historic building.

Benedikt Haushofer

Alexandra Zieger, MA

To make the most of a marketing budget, creative ideas AND a clear strategy are essential. Through my ‘Marketing Navigation’ approach, I conduct tailored workshops that help companies clearly define their brand messages. This clarity makes it easier to identify the right advertising channels and select service providers with precision.

The outcomes are documented in a detailed marketing roadmap that guides step-by-step towards successful implementation. With this roadmap, companies save time, money, and resources, attract their ideal customers, and ultimately drive revenue growth. My expertise in marketing consulting is built on two academic degrees and 10 years of industry experience, addressing questions such as:

Does my target audience actually know our brand message?
What level of effort is involved in our marketing initiatives?
Which distribution channels are effective?
Which advertising services are (truly) needed?

Clear Service, tailored execution

Knowledge saves money, time, and stress!
Our workshop and roadmap provide clarity, conserving essential resources for your business.
Sustainable Brand Messaging
In today’s fast-paced world, clarity is key to connecting with a valuable audience.
Freedom in Marketing Decisions
Decide what to manage in-house and when to engage a professional. A clear roadmap aids in estimating effort and allocating resources efficiently.
Comparability of Offers
The roadmap serves as a guide when working with external providers, making offers more comparable and helping you choose the right partners.
Strengthen Word-of-Mouth (WOM)
A strong brand message boosts word-of-mouth and builds trust with your audience.
Comprehensive Overview of Marketing Activities
A complete view of all marketing initiatives opens the door for new ideas and optimizations to existing strategies.

Brands I've had the privilege to win over

Here are powerful messages in action:

"‘...Our goal of achieving target-group-oriented communication, including clear explanations, was quickly, comprehensively, and professionally implemented. The service-oriented approach is a high priority here—definitely a recommendation...’

DI Gerd Hribernig, CEO Pro2Future GmbH

Non-Binding Inquiry:

Nice to Meet You.

Minimalistic illustration of a character resembling Alexandra Zieger, holding a laptop.