Marketing roadmaps for measurable advertising campaigns & support in performance marketing.

Thinking brand communication all the way through.

Alexandra Zieger stands in sunlight before a historic building, wearing a beige blazer. She looks confidently into the camera, hands casually in her pockets and a subtle smile on her face.

Benedikt Haushofer

Marketing with direction and impact

Marketing without a plan is like a journey without a destination. With my marketing navigation, I develop clear roadmaps for effective advertising campaigns and efficient budget use – tailored specifically for small and medium-sized businesses.

Marketing is complex, but it doesn't have to be complicated. Together, we’ll use a structured marketing navigation process to analyze your current situation and create a customized roadmap. This plan will guide you step by step toward delivering an optimal brand experience for your customers – practical, clear, and actionable.

Alexandra Zieger and her dog Anton pose in sunlight in front of a historic building.

Benedikt Haushofer

Alexandra Zieger, MA

For digital advertising that truly works, you need creative ideas and a thought-out strategy.
My system for marketing roadmaps combines both: ideas aren’t just collected – they’re brought into a clear, actionable sequence designed to deliver measurable results, step by step.

My expertise is built on two academic degrees and more than 10 years of professional experience in the advertising industry.

  • Roadmaps for effective advertising campaigns

  • Structure over chaos

  • Strategic advertising with the end goal in mind

  • Inspiring customers through a strong brand experience

A roadmap for an optimal digital brand presence

  • Knowledge saves money, time, and nerves.
    The marketing roadmap provides clarity and helps conserve valuable resources.

  • A sustainable brand message
    In a fast-paced world, clarity is crucial – especially for reaching a target audience with real buying power.

  • Freedom to make informed marketing decisions
    A clear overview helps you estimate effort and allocate resources effectively.

  • Make offers comparable
    The roadmap acts as a guide for external service providers, making offers easier to compare and helping you find the right professionals.

  • Ensure a positive brand experience
    A well-executed digital presence builds trust with your audience.

  • Keep an overview of your marketing activities
    Clarity opens the door for fresh ideas or for optimizing proven strategies.

Brands I've had the privilege to win over

Here are powerful messages in action:

  • Logo Rote Rakete
  • Logo XITEC Engineering
  • Logo Paul und Bohne
  • Logo OEH Uni Graz Press Departement
  • Logo Johanna Sattler
  • Logo Sterzrock
  • Logo VOXL
  • Logo Notariat Zankel
  • Logo Rene Flatschacher
  • Logo Yamila
  • Logo RecordIT
  • Logo Biohof Muellner
  • Logo o-Sullivans
  • Logo Pichler Shcober
  • Logo Operations
  • Logo Elementary School Stattegg
  • Logo Fit auf 4 Pfoten
  • Logo Markus Hammer
  • Logo Hoaterwirt
  • Logo Kovac Real Estate
  • Logo Haro
  • Logo Koenig
  • Logo wuensch mir was
  • Logo Pro2Future
  • Logo Ölmühle Pronnegg

"‘...Our goal of achieving target-group-oriented communication, including clear explanations, was quickly, comprehensively, and professionally implemented. The service-oriented approach is a high priority here—definitely a recommendation...’

DI Gerd Hribernig, CEO Pro2Future GmbH

Non-Binding Inquiry:

Nice to Meet You.

Minimalistic illustration of a character resembling Alexandra Zieger, holding a laptop.

Get to know my marketing navigation informally: An open, transparent exchange is essential for me.